They’re cute, they’re colorful and they help bridge the technological gap for those who still can’t quite let go of good ol’ fashioned paper: Verbatim Store ‘n’ Go Clip-it USB drives.
Think of this unique little USB gadget as a 21st century paper clip. Not only does it keep your digital files organized with 2 gigabytes and 4 gigabytes worth of space, but it also has the same fastening concept of an actual metal paper clip.
Verbatim’s bite-sized USB flash drive is garnering some buzz too. Designed by Arman Emami, it received the distinction of the Red Dot Design Awards “Best of the Best 2010”. You can purchase them in a rainbow of shades to match your presentation theme, your other electronic devices, or your outfit if you so choose: black, white, blue, green, yellow, pink and orange.
According to the folks at Verbatim, “it weighs literally nothing.” That’s a bit of a stretch. Thanks to basic physics we know it has some weight. Nonetheless, Verbatim is trying to drive the point that it’s very lightweight, as it claims to keep you from incurring extra postal charges.
The flash drive is not bulky either. The clip factor makes it so easy to transport, that it’s not relegated to the bottom of your pant pocket. Instead, the little drive gets a better window seat—clipping on to papers, ties, sleeves, shirt pockets, purse or backpack straps, or any other location that’ll safely hold it. The portability may also be its biggest downfall. If it’s attached to papers, it could easily get taken off and trashed just like a standard paper clip.
Other users may just plain scoff at it. The dichotomy of something that can store within its chip countless files physically holding together a measly stack of papers is somewhat ironic.
However, you can’t discount the flash drive’s novelty and function. It’s a great marketing tool because it not only attaches to brochures, business cards and other promotional materials with ease, but it also brings a modern, techie twist to your presentation. When you don’t want to burden a client with a ton of physical materials, a Clip-it USB drive may be a great way to get them actively involved in your business brand.
Besides, it’s just so darn cute.
Do you like the paper clip concept of Verbatim’s latest USB drive? Tell us what you love and loathe about it.