AMD USB 3.0 Chipsets: Path to Marketplace Domination?

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AMD USB 3.0 Mainstream Chipsets

The first ever USB-IF certified USB 3.0 chipsets were announced earlier in the week, which is an incredible stride towards playing a dominant role in today’s technology marketplace.  Advance Micro Devices (AMD) are going to support USB 3.0, otherwise known as SuperSpeed) in its chipsets.

USB-IF President and COO Jeff Ravencraft stated, “The ramp of the SuperSpeed USB ecosystem has been unprecedented, and the first certified SuperSpeed USB chipsets from AMD are a momentous step in the industry.  SuperSpeed USB integration into the chipsets is a strong incentive for manufacturers to bring an even broader range of SuperSpeed USB solutions to the market.”

USB-IF, otherwise known as the USB Implementers Forum, is a respected organization that is dedicated to the advancement of high quality USB technology.  They have a compliance program in place that must be hurdled in order for products to be added to the Integrators List.  Texas Instruments just gained the honor of certification from USB-IF for its USB 3.0 four- port extensible host controller.

While it is known that USB 3.0 has a host of advantages over USB 2.0 technology, it must prove itself reliable before it becomes the norm rather than the exception for everyday, household use.  The new A75 and the A70M FCH (by AMD) chipsets are very likely to provide the path for USB 3.0 to become a more commonly used bit of technology than it is today.   The A75 is destined to be used in desktops, while A70M is meant for mobile devices and notebooks.

And why should this be exciting to consumers and manufacturers alike?  Well, a USB 3.0 host controller is far more powerful than a USB 2.0 host.  As a matter fact, it has at least 80% more power than what USB 2.0 brings to the table.  The speeds offered are up to 10 times faster as well.  USB 3.0 is far more efficient in terms of power, and is also capable of working with USB 2.0 legacy drives.

“Chipset integration is essential in order to make the latest version of USB dominant in the marketplace, and the first SuperSpeed USB 3.0 chipsets will greatly impact adoption,” Brian O’Rourke, principal analyst at In-Stat, affirms.

Do you think these new USB 3.0 developments are the kind of certifications we need in order to make the interface a success with consumers?

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