NAND flash memory is still maintaining a steady growth in the market. It hasn’t reached its point of plateau yet, and as a result, all that’s seen is an ever increasing demand for NAND flash memory. The only thing that changes significantly is which products are commanding more shares in the market. Smartphones are the newest hardware to make the most of NAND flash memory.
As stated in an IHS market report, smartphones will have a larger share of the NAND flash memory market in the coming year. In light of this development, feature phone demands of flash will be taking a back seat to make room for smartphones. Further perusal reveals that approximately 792 million flash memory units will be used to manufacture smartphones in 2013, a gap 89 million units large in comparison to the figure attached to feature phones (only 703 million units). According to the same IHS market report, that’s a projected 29 percent increase for smartphone flash memory units compared to this year’s total of just 613 million units. Feature phones, on the other hand, will undergo a decrease of 11 percent, down from a previous projection totaling 790 million units for 2012.
In the current market situation, it can still be observed that feature phones still use up and demand more flash memory than other types of phones. Next year, however, will be an important turning point, or even the beginnings of a complete reversal, in favor of smartphones. By outnumbering feature phone demands for flash memory units beginning next year, smartphones are gearing up for applying a significant influence on the market.
In a few more years, it’s supposed that smartphones will dominate the mobile handset market in terms of NAND flash memory unit demand. That won’t mean that all feature phones will vanish, just that they’ll be taking up a lesser share of the market than what was once usual for them. As was also observed before, the NAND flash memory trend of increasing storage capacities and decreasing prices per bit is still present and seemingly unstoppable. Mobile phones, in general, are demanding more of flash memory, requiring larger capacities to handle more complex applications and even denser digital media.